For Shops

Grow your shop
with local gift buyers.

Add your shop. It’s free.

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Reach new customers

HUG is a free marketing channel that brings direct shoppers to your shop or website and gives you fun content you’ll be excited to share with your followers.

Connect with the right buyers

Our HUG matching makes it easier for ideal customers to find you

No extra work

Once your shop is added, you’ll immediately be eligible to start matching with gift buyers. That’s it, no extra work on your end.

1

Reach new customers

HUG is a free marketing channel that brings in shoppers and gives you informative and often cheeky content you’ll be excited to share with your followers.

2

Connect with the right buyers

Our HUG matching makes it easier for ideal customers to find you

3

No extra work

Once your shop is added, you’ll immediately be eligible to start matching with gift buyers. That’s it, no extra work on your end.

Match results page

Your HUG Matches

Showing shops near  90814

Style

Surfer's Canvas

$$$
West Side

Surf‑inspired boutique offering coastal gear, apparel, and homemade items.

Home

Illuminated Glass

$$
Northern Heights

Surf‑inspired boutique offering coastal gear, apparel, and homemade items.

Paper & Books

Sandoe Books

$$
Richmond

Cozy bookstores offering vintage classics and new arrivals

Match results page

Your HUG Matches

Showing shops near  90814

Style

Surfer's Canvas

$$$
West Side

Surf‑inspired boutique offering coastal gear, apparel, and homemade items.

This is just the beginning:

Soon, your own HUG storefront will be available, a dedicated space where your shop turns matches into customers by selling curated gifts. Customize the look, photos, and copy, and update the page whenever you like.

You may be wondering

What does it cost to join?

It’s totally free to be a shop on HUG. Right now our focus is on connecting shoppers with local stores. As we grow, we’ll introduce sales features like HUG storefronts, but for now there are no costs to join.

Can any shop join?

HUG is only for independently owned shops. No chains, no box stores, no exceptions. You don’t need a brick-and-mortar location, but every shop must be tied to a single Zip code so we can match you with local shoppers.

What happens after a shopper gets matched?

For now, shoppers are introduced to your store so they can visit and shop with you directly. Our goal is to give every shop its own HUG storefront so in the future matches can convert into buyers on the HUG platform.

How much work is it for me?

Almost none. We’ll just ask you to complete a short form with your shop’s details. After that, you’re all set and ready to be matched with local gift buyers.

How do I become a founding partner?

Founding Partners are the first shops to try new ideas and help shape HUG with direct feedback. If you’re interested in engaging more and testing upcoming products, just enter your email above and let us know.

Add your shop to HUG

Get Started